*CHEWY: Shorthand for creative ideas that stick (and Charlie and Louie)

A yellow box of Charlie Chewing Gum with the word 'CHEWY' in large blue letters and a red smiley face logo.
A rectangular package with a pink label that has the text 'RYAN AIR' in bold blue letters, wrapped in white paper or plastic.
A pink rectangular candy with the word "GOLDFISH" in large blue letters, wrapped in white paper.
A pack of Stresstabs headache relief medication with a pink and white design and bold blue text.
A pink-colored Durex bandage with blue text on it, lying on top of white paper.
A pink candy with a textured surface labeled 'ROBINS' in bold blue letters, partly wrapped in white paper.
A pink packet of Cling Film in a white plastic wrapper.